Kesselskramer Advertising For People Who Don't Like Advertising
Amsterdam, Netherlands: Kesselskramer Publishing. 2012
Synopsis: Dutch publisher Kesselskramer discusses the history and future of advertising with a healthy dose of skepticism. The agency, founded in 1996 by Erik Kessels and Johan Kramer, seeks to remedy “the assembly-line production of formulaic billboards, TV ads and radio spots” with ad strategies that are creative, unsettling and sometimes wrong.
In this book, Kesselskramer attempts to explain some of that changing process, as well as solicit opinions on the state of advertising from insiders and critics alike. Essays, advice, and pithy wisdom provided by creative director of Crispin Porter + Bogusky Alex Bogusky, designer Stefan Sagmeister, career adman Steve Henry, photographer and designer Hans Arsman, artist Anthony Burrill, and music video director and copywriter Mark Fenske. Advertising for People Who Don’t Like Advertising seeks to understand, undermine, and undertake the business of advertising with as much truth as humanly possible.
Pages: 240 p.
Dimensions (Height x Width x Depth): 24 x 17 cm.
Binding: sewn bound
Signed: Unsigned and Unnumbered
Out of Stock